TOLU NAOMI.
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Internal Content Hub · Gut & Hormone Health

The Content Archive.

Every audience problem, title, caption and blog — one place. So the team never starts from zero, and never repeats an idea.

The Six Territories

Pick a territory

Each archive holds ten audience problems. Every problem carries one central idea, five format-tagged subtitle variations, three captions and a ~200-word blog.

Idea Generator

“What should we post today?”

Pulls a random unposted, unrejected problem from the archive.

The System, On One Line

Before you write anything

Full details in Guide I. The short version:

Audience Problem→Territory→ Format→Contrarian Angle→ Expertise→Action→Save-Worthy

The problem gets the attention.

The subtitle earns the open. The content earns the save.

Never say “Nigerian”.

Localness is felt, not announced. No “5 Nigerian foods” — ever.

Fresh endings only.

Not every post ends with “drink more water.” If we gave that advice recently, dig deeper.

The First Engine

The Post Lab

Audience problems, subtitles, captions, blogs and carousels — the teaching engine of the brand. Generate ideas with AI, delete the rejects, build the blog from your chosen subtitle, and export ready-to-post carousels.

The Second Engine

The Video Lab

Game-based video content — alternatives, ratings, blind rankings, quick decisions — every idea tagged to a territory, with AI-written scripts generated from synopses.

The Brand Bibles

The two guides

Volume I decides what to make. Volume II decides how it sounds.